Brand Identity


The Glasshouse is a new facility in Melbourne’s sporting precinct. It incorporates a corporate function venue, cafe, restaurant, and theatre. Thomas was initially engaged to complete a signage and wayfinding package for the building in collaboration with interior architects Hecker Guthrie. As the project neared completion, he was also asked to complete a brand and visual identity for the building.

The identity comprises of bespoke ‘Glasshouse’ typography that seamlessly integrates into the building’s signage system. As part of the visual identity, a series of bespoke illustrations were also developed to promote the venue and emphasize its premium location.