Brand Identity


Since 1898, Driza-Bone has been creating outerwear and apparel for the Australian way of life. From 2009, Thomas has been responsible for all aspects of the brand and identity of the Australian icon and legend that is Driza-Bone. Commencing with an identity redevelopment that included a new logotype, supporting typeface, brand imagery, and style guide to reflect the brand’s contemporary style and direction.

Since the initial identity development, Thomas has worked closely with Driza-Bone to deliver a comprehensive range of brand applications. Some of these have included product packaging, garment labeling systems, publications, brand book, and all online design and development. In addition to the brand application, the studio has also provided the creative direction of garment photography, styling, and brand photography.

Further Reading