Brand Identity


BOLO and acronym for ‘Be On the Look Out’ is a forklift safety company that produces a one-of-a-kind mirror system. A new product that has only recently become available is on track to revolutionize forklift safety and save lives in the process.

The brand developed features a bold logotype with a raised ‘L’ that conceptually conveys a forklift in action. The brand applications include printed collateral, packaging, a website, and the product itself.