Working in collaboration with Los Angeles based Hype Type studio, Thomas was engaged to work on the launch campaign for the new Sonos One. The Sonos One is a WiFi-enabled speaker that has comes built in with the Amazon Alexa voice platform. Users are able to verbally control their music from a broad selection of streaming services, such as Spotify and Apple Music.
The campaign was designed to demonstrate this capability by using a selection of specific voice commands as the campaign’s copy. The copy was then paired with minimal product photography of the One in various rooms of the house. The campaign was rolled out across the US on billboards, wheat posters, press ads, and social media platforms.