Brand Identity


MOVE is a hot yoga studio located in the heart of Melbourne. Founded on a passion for yoga, healthy living, and a balanced lifestyle, MOVE was born from a desire to create a space for like-minded individuals to practice, revitalize, and nourish themselves. Purpose built, the MOVE studio comprises of two large studios and additional amenities, designed by renowned interior architects Hecker Guthrie.

The scope of this project included a comprehensive package of brand identity, marketing collateral, strategy, copywriting, signage, and a responsive website. The identity itself was inspired by the notion of movement and staying active. The result is bold, but playful typography that remains highly approachable. Thomas also provided creative direction for all brand photography and imagery that is utilized throughout the website and accompanying promotional material.