Translating to ‘threefold’ in Japanese, Mitsuori is a boutique Melbourne based architecture studio. The concept of the identity derives from a literal interpretation of ‘threefold’. Through experimentation, we developed a folding system from a single A4 sheet of paper that uses only three folds. The outcome was a triangular shaped fold that was used as the cornerstone of the identity. The 45-degree fold was then applied to the business and with-compliments cards, enabling them to stand freely, representing an architectural form. The collateral was printed on a dark gray stock, with six passes of white ink on an HP Indigo printer. The result is a refined uncoated stock with a unique matte printed finish.
The fold concept was also applied to other brand applications including the website and studio signage. Creative direction for the development of a responsive website was also provided.