Brand Identity


Beck & Robertson (BAR) is a Melbourne based interior architecture studio that specializes in large-scale projects within the hospitality sector. With a global roster of clients including Park Hyatt, Grand Hyatt, and Rosewood, BAR has firmly established itself as an industry leader.

Thomas worked with BAR closely to redevelop their brand identity, positioning, and online presence. The outcome is a minimal, yet considered aesthetic that reflects the studio’s design ethos. Designed to seamlessly sit amongst their client base of high-end hotels, the identity is not about making a bold statement but demonstrating a high level of refinement and consideration.

The deliverables for the project included printed collateral, portfolio publication, and an entirely responsive website.

Further Reading